Staying Fresh

How to convince yourself to deliver what you didn't plan to sell.

As a Christian serial entrepreneur, you can't afford to let your business toolkit grow stale. You have to push the limits of your economic magnetism beyond what is viable or desirable. Didn't plan to sell consulting when you only wanted to provide counseling to marks? No big deal. Fake it until the mark doesn't care or notice the difference. Justify your distaste for a service by imagining an unforeseen benefit.